I started this project with two things: the two colors of the client’s original brand and his logo, drafted in 1991. Nostalgia played a massive role in his overall branding. The logo that he created over 30 years prior had been the same since his daughters were born.

It was crucial to him that the original brand didn’t disappear. Instead, we cleaned off the patina while specifically highlighting his technical expertise and the natural beauty of his family's home in Northern California.